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How to make your Facebook advertising stand out

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Optimize the best strategies to make your Facebook advertising stand out to keep driving customers to your business and reach your goals.

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Looks matter. It’s a simple and undeniable truth. In marketing, visual impact is just as important as focused targeting.

When it comes to promoting your brand on Facebook, the best way to stand out and leave a good first impression is to deliver great creative. This goes beyond inspiring content, strong images and vibrant colours. It requires cohesive, engaging design that captures your target audience’s attention and relays your brand’s key message in just a few seconds.

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This is becoming even more challenging as a growing number of businesses tap into the reach of Facebook and increased mobile device use changes how people consume content.

Fast fact: People consume content 41 per cent faster from a mobile news feed than from a desktop news feed. They also recall the mobile content at a significantly higher rate.

Postmedia Solutions has pulled together six best-in-class Facebook creative ideas for small business to help you stand out. Visit postmediasolutions.com/blog/how-to-make-your-facebook-advertising-stand-out.

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