“Today, I want to talk about a revolutionary approach on how to connect to our world without being super weird,” says the Mark Zuckerberg look-alike, in introducing a “new chapter in human connectivity” — the Icelandverse — as a place to experience “enhanced actual reality without silly-looking headsets.”
It’s a clever and timely ad campaign from Iceland that takes a poke at the Facebook founder’s new Metaverse branding.
“Here, in our open-world experience, everything is real,” says this Zack Mossbergsson as he tries unsuccessfully to open glass doors to the bleak, cold landscape. His movements are awkward, his smile forced and his delivery stilted.
As he dips his hand in a pool, he says “it’s completely real, with water that’s wet.” His face sports a white facial goop, riffing off Zuckerberg’s use of full-body zinc sunscreen while in Hawaii.
Mossbergsson meets another person while in the pool, but has to ask her for confirmation that she is human, as if to suggest Zuck is so disconnected from the real world that he isn’t sure what’s real. And to underscore that idea, his voiceover describes the island’s northern lights as “skies you can see with your eyeballs.”
The two-minute video — with no mention of Meta or Zuckerberg — simply credits the island itself with the words “Inspired by Iceland.”