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Stock up on those Godiva chocolates — all its Canadian and U.S. stores are closing

You've got less than 10 weeks to indulge

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Those luxury chocolate bunnies your significant other surprised you with (we’ve heard that kind of thing has happened) and the brightly foiled eggs your very fortunate kids hunted down will soon be just a thing of the past. They’re not going to be found in baskets or backyards this Easter. Godiva, the Belgian chocolate chain, is closing its shops in Canada and the United States at the end of March.

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As more than 100 outlets in North America get set to close, many chocoholics are soon going to have to hop down the bunny trail to Godiva’s competitors for the rich European mouth-feel the company’s fans lust after. But Valentine’s Day is almost upon us, so for now, we can indulge. They say chocolate relieves stress, don’t they? And has there been a more stress-inducing year of late? No.there.has.not.

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Started in Brussels in 1926, Godiva says on its website that the founder chose the Lady Godiva logo as she “embodies the values we hold most dear.” So, that’s naked chocolate bunnies, then? Well … we’re thinking Pierre Draps and his three sons might have had another reason for that choice back in the day, though they claim it was Godiva’s boldness, generosity and pioneering spirit that moved them. Okay, that works, too.

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But, back to the bonbons. Monsieur Draps began by creating what would become the chocolate-dusted truffle in his home workshop and grew from there. The company first came overseas in 1972, opening in New York City. Ambitious plans saw store opening after store opening over the next 50 years, but now those plans seem to be melting away. So perhaps the last special occasion on which to splurge will be for Valentine’s Day.

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