Attracting new residents, visitors to Tillsonburg

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For several years, the Town of Tillsonburg’s motto has been ‘a place to build your future.’

And now, the town is stepping up to tell people just that.

Through a new promotional campaign and residential attraction website, the town is actively marketing the town to attract new residents and new business to Tillsonburg.

Beginning this spring, several dozen trucks will advertise Ten trucks are already on the roads, with more planned to hit the highways in the coming weeks.

“I think for any town or city, there’s always a need to attract investment into the community. Whether that’s through residential development and housing purchases or attracting new business,” said Tillsonburg CAO David Calder. “This is a very unique way to do that. It was in partnership with a private enterprise that offered space on their vehicles, who has ties here to Tillsonburg.”

Mayor John Lessif recently announced that the Town has partnered with well-known transportation carrier Verspeeten Cartage to promote the Town along Ontario series highways, the 401 and the 403 as well as the I-75 corridor in the United States.

“We believe Tillsonburg offers an unprecedented quality of life for families and older adults “We want to make sure that when people are considering making a lifestyle change, that Tillsonburg is top of mind,” Lessif said in a media release.

Transportation carrier, Verspeeten Cartage, is pleased to have the opportunity to help out the town.

“My family has a long history in the Tillsonburg area,” said general manager Scott Verspeeten in a media release. “Our company is more than happy to help support Tillsonburg’s continued growth through this partnership.”

Lessif noted several possible reasons for people to move here, and key benefits of living in the community, including Tillsonburg’s reasonably priced housing, vibrant downtown and outstanding arts and recreation opportunities.

“Tillsonburg offers people a chance to perfect the art of living. It allows them to be engaged with their family, their neighbours and their community in a way that just isn’t available in larger centres,” Lessif added. “From our earliest days, people in this town have been very intentional about living their lives to the full.

 Calder noted that Tillsonburg is actively marketing the town to families and individuals of all ages through this type of campaign because it’s a type of campaign that people just can’t miss.

“I think that’s the impact it has,” he added. “You’re often behind or beside a large vehicle of that size on the highway and our promotional decals are visual, there’s not a lot of words. They show scenes from the Town of Tillsonburg.”

And with such mobile billboards said Calder, the new residential attraction website and promotional campaign is sure to be a great success.

“It’ll get the message across quickly.”

The newly decaled transport trucks are expected to travel as far south as Tennessee, to the eastward limits of Oshawa and as far west as Kansas.

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